AS SEEN IN...
AUG 21, 2021
Sara Sigmundsdóttir’s Exclusive CrossFit WOD Will Push You to the Edge.
Guest coach and perennial CrossFit Games podium contender, Sara Sigmundsdóttir, has stepped up to programme an exclusive session for the MH SQUAD. With scaling and home adaptations, you have no reason not to hit it. Don't let her down.
AUG 23, 2021
Catching up with…Sara Sigmundsdottir
Weightlifter and CrossFit star, Sara Sigmundsdottir, shares her strength training journey, before telling us why women should be proud of their muscles.
AUG 25, 2021
I trained with Crossfit star Sara Sigmundsdottir for just 20 minutes, and she kicked my butt
I trained one-on-one with Sigmundsdottir for 20 minutes, and she absolutely annihilated me - despite still recovering from the devastating ACL injury which stopped her from competing in the 2021 CrossFit Games.
JUN 25, 2021
Interview with Dan Williams, CEO of WIT Fitness
CEO and founder of WIT, Dan Williams joins Sean and Tommy to talk about the new multi-year e-commerce and retail deal between WIT and CrossFit and how it will allow WIT to operate an official online CrossFit store.
MAR 1, 2021
BREAKING: Sigmundsdottir Joins WIT Fitness, Leaving NIKE
After five years, Sara Sigmundsdottir has left NIKE training, signing a multi-year exclusive apparel contract with London-based retailer WIT Fitness. The major news, which was just announced today, will give Sigmundsdottir the opportunity to create her own signature line of apparel.
JULY 1, 2020
WIT Fitness – Building a Core Community
Founded in 2015, WIT Fitness is a global, omni-channel sports retailer that caters for the fitness obsessed. Here, RLI speaks with CEO Daniel Williams to discuss how the business has grown since its inception and how it hopes to develop in the coming years as it continues to build a stronger community.
OCT 21, 2020
The 'WIT x Reebok Nano X' Is An Ideal Home Workout Shoe. Here's Your First Look
To celebrate the 10th anniversary of the Nano training shoe, global retailer WIT Fitness has teamed up with Reebok– for the third time – with a reimagined version of the iconic cross-training shoe.
MAR 17, 2019
Stars’ gym WIT Fitness to go up in size
A pair of entrepreneurs who launched an upmarket gym popular with the England rugby team have landed a £2m investment to fuel growth.
OCT 22, 2020
I Trained for a Week While Wearing the New Reebok Nano X WIT Training Shoes
You don't have to be a Crossfit pro to love these sneakers.
MAR 7, 2019
Best Gyms in the World: WIT Training
At WIT Training, CrossFit progresses from box to boutique without losing any of the grit required to earn results – get down and work hard
MAR 17 2020
WIT Co Founder Named number one in forbes 30 under 30
Sam Kitching launched WIT Fitness in 2015, raising $4 million on the theory that exercising is the planet's most popular sport.
AUG 30, 2019
WIT Fitness heads to New York
UK sportswear retailer WIT Fitness is preparing to open its first permanent international store in New York, following investment.
Jun 14th, 2021
CrossFit And WIT Fitness Reach Multi-Year Merchandising Partnership Deal
It’s official: WIT Fitness and CrossFit HQ have signed a multi-year partnership. The deal positions WIT as the global e-commerce and physical retail partner of CrossFit®.