WHO WE ARE

Founded in 2015, we are a global online multi-brand retailer & training brand in our own right. We offer the training consumer the selection they want & the choice they deserve.

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WIT LONDON

Our relationships with some of the biggest brands, programmes, and athletes on the planet have allowed us to create an incredible space for the training obsessed. Dubbed by some, the Disney Land of training, our WIT Training HUB is constantly bustling with launches, community events, athlete appearances & more.

EXPERIENCE WIT

We want people to experience fitness in the WIT way. We've created a 360 approach that incorporates retail, gym, nutrition & activation with our incredible partners, we have now taken the "WIT EXPERIENCE" on the road, appearing in 2019 at Wodapalooza Miami, CrossFit Strength in Depth London, Paris, & The CrossFit Games.

Training has the capacity to change lives. AND WE WANT TO HELP CHANGE AS MANY LIVES AS POSSIBLE.

We engage and activate with some of the biggest athletic brands in the world and some of the most unique, like-minded and up and coming brands in the training space. Our goal is to provide our consumer with a truly unique choice of product, access to rare training focused brand events and close up access to high profile, all sport athletes.

We are physical retailers, gym owners and online custodians. Our physical locations, be it permanent or pop-up, incorporate both retail and training facilities. We aim to provide the global consumer with the same experience across our online platforms as they will in our spaces, be that when purchasing product, following our training philosophy or seeking unique and engaging content relating to training.